Cookie Policy – Hypershell.co.uk

Cookie Policy

Background – What is a Cookie?

A cookie is a text file containing a small amount of information that is installed on your computer or mobile device when you first visit a website. We use cookies to improve how our website works for our users. Cookies serve a number of functions: they allow you, for example, to navigate smoothly between pages, remember your preferences, and generally improve the user experience. You can find more information about cookies by visiting the following websites:

By using our website, you authorise us to install cookies on your device. This policy is designed to explain what we use these cookies for and what they do.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are necessary for our website to function properly. We use them for essential features such as:

  • Shopping basket functionality
  • User authentication and security
  • Payment processing
  • Load balancing

Legal basis: These cookies are essential for the website to function and cannot be disabled.

Analytics Cookies

These cookies collect information about how visitors use our website, which pages are most visited, and any error messages received. The information collected is anonymous and helps us improve how our website works. They do not identify individuals.

We use cookies provided by Google Analytics to evaluate the effectiveness of our advertising and understand how visitors use our website. This information helps us know which pages are most popular, which products interest our customers most, and what type of offers they prefer. Although Google Analytics records the information provided by the website for us, we control the use of the data.

Your choice: If you do not wish to participate in improving our website, products, offers, and marketing strategy, you can disable this web analytics tool by clicking on the following link: Google Analytics Opt-out.

Data retention: Analytics data is retained for 26 months before automatic deletion.

Functionality Cookies

These cookies allow us to remember choices you have made (such as your username, language preference, or region you are in) and provide enhanced, more personal features. These cookies may be set by us or by third-party providers whose services we have added to our pages. The information these cookies collect will not track your browsing activity on other websites.

Examples include:

  • Language preferences
  • Currency selection
  • Recently viewed products
  • Personalised content recommendations

Marketing Cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are placed by advertising networks with our permission.

We may use these cookies to:

  • Build a profile of your interests and show you relevant adverts on other sites
  • Track conversion from marketing campaigns
  • Provide social media functionality
  • Retarget visitors with relevant offers

Your choice: You can opt out of marketing cookies through your browser settings or by visiting Your Online Choices.

Managing Your Cookie Preferences

Cookie Consent: When you first visit our website, you’ll see a cookie banner asking for your consent to use non-essential cookies. You can:

  • Accept all cookies
  • Accept only necessary cookies
  • Customise your preferences by cookie type
  • Change your preferences at any time using our cookie preference centre

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalised to you. For information about how to manage cookies on popular browsers, please visit:

Third-Party Cookies

Our website contains links to other websites, and we do not know what cookies are used by these third parties. We may also use third-party services that set their own cookies, such as:

  • Google Analytics: For website analytics
  • Google Ads: For advertising and remarketing
  • Facebook Pixel: For social media marketing
  • Payment processors: For secure payment processing

To find out more, please check the information provided by these third-party websites about their own cookies.

Updates to This Policy

Our website is regularly updated. This policy will be updated when new cookies are implemented or settings are modified. We recommend checking this page periodically for any changes.

Last updated: 3 July 2025

Contact Us

If you have any questions about our use of cookies, please contact us at:

  • Email: contact@hypershell.co.uk
  • Subject: Cookie Policy Enquiry

Your Rights Under UK Law

Under the UK Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR), you have the right to:

  • Be informed about the cookies we use
  • Give or withdraw consent for non-essential cookies
  • Access information about how your data is processed
  • Request deletion of your personal data

This cookie policy applies to hypershell.co.uk and is designed to comply with UK privacy laws including UK GDPR, Data Protection Act 2018, and PECR.